Don Giovanni | Branding

Task

Concept: combine the traditions of the Neapolitan pizzeria and modern trendy design to convey authenticity and appeal to a wide audience.

Logo: laconic, with elements of Italian culture (pizza, oven, patterns), retro details are possible, but with a modern accent.

Graphic elements: graphics in the style of engraving or vintage illustration are possible.

Color palette: warm, cozy colors (terracotta, cream).

Main font: classic but modern, additional font neutral and easy to read.

Application: the logo and brand identity should be adapted for the menu, packaging, signage and digital platforms (website, social networks).

Solution

The branding is based on traditional Neapolitan elements and mascot characters that emphasize authenticity and appeal to a wide audience. The logo was created in a modern retro style and adapted to digital platforms. Warm colors (terracotta, cream) were used, and the combination of classic, modern, and handwritten fonts gives the brand a warm and welcoming atmosphere. All elements are ready to be used on packaging, advertising and online.