FLOATING TASTES

We designed this packaging for the Chinese tea retailer GuZuo.

The client specified the concept of a blind box, meaning that the buyer does not know which teas are in the packaging. The individual types of tea (six in total) should only be suggested through poems and illustrations.

The name Floating Tastes is a direct translation of the Chinese product name. We linked this name to the packaging design through an individual type design.

All illustrations are embossed to also appeal to the sense of touch.

We received the 360° Design Award 2023 and the Macau Design Award 2023 for this packaging design.