TIMEPIECES | LOGO DESIGN & BRAND IDENTITY

Timepieces – a luxury watch brand carries with it the story of eternal values. Each watch is not simply a timepiece but also a symbol of luxury, class and timeless aspiration.

However, the journey to affirm Timepieces' position has not always been smooth. The old logo – once considered the face of the brand – now no longer reflects the aspiration that Timepieces is trying to reach, which has led Timepieces to a decision: Leaving the old image, looking for a logo that enhances the brand value.

Receiving Timepieces' expectations, the Bee Art team not only listened to the brand story but also devoted themselves to learning more about the values pursued. After many days of hard work, the image of the hourglass appeared in our idea – a perfect symbol for Timepieces' philosophy. The hourglass, with its endless flow of sand, is the clearest proof of the operation of time and also the affirmation that true values will always last.

Client Timepieces

Logo and Branding Project. Logo is design for Watch Brand.

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