TIMEPIECES | LOGO DESIGN & BRAND IDENTITY

Timepieces – a luxury watch brand carries with it the story of eternal values. Each watch is not simply a timepiece but also a symbol of luxury, class and timeless aspiration.

However, the journey to affirm Timepieces' position has not always been smooth. The old logo – once considered the face of the brand – now no longer reflects the aspiration that Timepieces is trying to reach, which has led Timepieces to a decision: Leaving the old image, looking for a logo that enhances the brand value.

Receiving Timepieces' expectations, the Bee Art team not only listened to the brand story but also devoted themselves to learning more about the values ​​pursued. After many days of hard work, the image of the hourglass appeared in our idea – a perfect symbol for Timepieces' philosophy. The hourglass, with its endless flow of sand, is the clearest proof of the operation of time and also the affirmation that true values ​​will always last.

Designed by Bee Art

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Client Timepieces

Logo and Branding Project. Logo is design for Watch Brand.

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