Sunflower | Visual Identity
Sunflower
This is an independent studio with an active community of professionals in the field of digital video content that not only creates unique projects but also provides training and shares its expertise with others.
The brand's name symbolizes energy and growth, like a sunflower reaching towards the sun, reflecting vibrant, diverse ideas and a creative vision born from shared interests.
The logo incorporates the concept of creating heterogeneity of forms that merge into a unified whole, which can be interpreted as the unification of creative ideas and processes occurring within the studio to create a unique experience.
The brand's trademark incorporates the image of a sunflower and a world map, symbolizing the company's commitment to advancing the modern world of digital video content.
The visual identity emphasizes a variety of colors, evoking vivid emotions and associations in conjunction with the brand's name, highlighting the studio's creativity. It also provides a behind-the-scenes look through photos and videos that showcase the people and events associated with it.
Distinctive elements also include the use of a halftone effect, a limited set of fonts and textures.
