Elhams Liquid Gold

Unreveal the healing powers of ELHAM'S Liquid Gold castor oil.

Story: Elham's product name comes from EL-HAWM, which, in Farsi, means intuition, inspiration, and revelation. It alludes to having intuitive/psychic messages. Gold has connection with something very valuable and radiant. Liquid Gold comes from the healing power of the omnipresent force which derives in all life. Slogan Palma Christi in latin means "The hand of Christ" which is for eons connected with the healing powers of the Christ blessings.

Product: Our castor oil is cold-pressed and hexane-free, offering a pure and nutrient-rich experience. Derived from the finest organic castor seeds, this golden oil is rich in essential fatty acids, vitamins, and antioxidants, making it an indispensable addition to your wellness and beauty routines. Ideal for deep hydration and nourishment, it can be used as a rejuvenating castor pack, a revitalising hair mask, or an enriching addition to any beauty ritual.

Design concept: Branding illustration shows two goddesses, the mother and the daughter, the owners. They are holding traditional pot collecting the god's nectar dripping from the divine consciousness, represented here with an eye. Liquid collected under the moonlight empowers its qualities and healing powers.

Mystic Eye Elixir Bottle concept: The goal is to design a sophisticated and distinctive oil bottle that avoids resemblance to alcoholic bottles. To tackle this condition, a non-transparent black bottle with a sleek and elegant appearance is designed, complemented by a luxurious gold metallic cap. In my opinion, the metallic cap distinguishes the bottle from looking like an alcohol bottle and adds a touch of elegance and refinement. The opaque black finish not only provides a modern and premium look but also protects the oil from light, preserving its quality. This design merges functionality with aesthetic appeal, creating a unique and recognisable product that redefines oil storage with style and sophistication.

Illustrations and Label Design: Dusan Sol

Bottle Design and CGI Visuals: Amit Chippa