Prawo-Jazdy-360
In a nutshell:
- Comprehensive Research and Product Design Project for Poland's Largest Educational Platform Supporting Driving Test Preparation
- Over 140 Research Findings and Recommendations: Including audits, interviews with B2B and B2C users, heatmap analyses, and competitive research.
- Analysis of Over 13,000 App Reviews: Conducted using a proprietary AI tool.
The Results:
- Reworked user flows and architecture for B2B and B2C platforms, as well as iOS and Android apps. Content updates including offers, email campaigns, and a brand refresh.
- User Interface (UI) design based on complete wireframes β a complex design process with over 250 micro-iterations throughout.
- A new, intuitive UI designed for both current and new users, based on complete wireframes.
- A complex design process involving over 250 micro-iterations focusing on the functionality and aesthetics of the project.
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