M2 Conseils Immobiliers | Brand Identity

M² Conseils Immobiliers is a real estate agency based in Paris, specializing in the sale and rental of residential properties, commercial spaces, boutiques, and investment advisory services.

As a boutique agency, M² Conseils Immobiliers offers personalized advice to its clients in the legal and technical domains, addressing various real estate challenges. The leaders of M² Conseils Immobiliers are committed to advising their clients with transparency and loyalty. The agency supports them in their real estate endeavors with integrity and responsiveness.

As a long-standing partner of Palantis, we have undertaken the task of rethinking the brand platform of M² Conseils Immobiliers within a framework of visual projection and modernization. Starting with an internally designed logo, we have stylized the "M" to make it more visually impactful. Representing the agency’s core business, this "M" becomes the central symbol of the graphic identity of this new branding.

The evolution of the color palette modernizes the agency’s image while respecting its graphic heritage and traditional codes. The typographies Astoria and Avenir Book, chosen for this project, elegantly underscore this modernity.

Services provided

• Branding

• Marketing assets

More about the M2 Conseils Immobiliers case

Check the link for the full case study and credits: 

→ M2 Conseils Immobiliers case study

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