InTimer App Brand Identity

InTimer was created to give all beginning players equal footing on the field, while freeing up coaches to concentrate on what’s happening in the moment. Designed around the idea of being useful in a coach’s hand without consuming their attention. Large, readable type with substantial buttons and haptic feedback allows coaches to keep their eyes up on the field. Automated substitution-pairings, based on accumulated playing time, make their job even easier. The design language is made to be bold and energetic, just like the kids on the field. Lastly, InTimer was designed to be useful for a wide variety of youth sports — anything that runs on a game clock can be tracked in the app.

Photos by Ben Hershey, my profit tutor, Jeffry F Lin, and Jen Piatkowski via UnSplash