Highclere - Custom Drawn Logotype

Highclere is a hospitality company in Sydney, Australia which specializes in revitalizing and refreshing old and dilapidated buildings in order to breathe new life into them and the surrounding community. Between hotels, restaurants and fine drinking establishments, Highclere brings them all new life. You can visit them here https://www.highclere.com.au/

This logotype was custom drawn from scratch by hand before coming to life digitally. After several explorations the direction became clear - It needed to feel lively and fresh with a bit of elegance.