Connectanddo Identity

Connect & Do / Connectanddo

Connectanddo was a publishing business whose main objective was to advertise on social media. Its philosophy centered on creating links and connections among people to spark energy and professionalism. Inspired by the owner’s vision, the idea for the logo was born.

Although this business no longer exists, I decided to showcase its identity here on Behance because I believe it still holds value. The concept behind the identity is based on a capacitor — a technological component that stores energy to release it when needed. This element served as an analogy for the philosophy that guided the business.