Red Means Rescue Campaign
The challenge
Even though Atlanta organisations invested $28 million in revenue for public safety organisations, only 3% of that revenue was allocated to fire rescue services. To better support the vital services that support the community on multiple levels, that allocation has to increase to at least 10% of the total accumulated revenue.
The solution
To create a campaign and striking visual identity that will capture the public's attention and help raise awareness of the fire rescue service division's efforts while celebrating and showcasing the brave firefighters, paramedics, and EMTs who serve their community every
day.
The result
Thanks to large-scale campaign collateral, such as the Corey Tower digital signage and freeway banners, the campaign became part of Atlanta residents' everyday lives instead of just part of their digital ones.
Community-based events with high-profile speakers, including Atlanta Mayor Andre Dickens, partnered with the support of the City of Atlanta and local businesses, all carried the clear, memorable branding of the campaign to leverage the increased public visibility.
