OLX UI Redesign

Overview

OLX is a popular online classifieds platform that allows users to buy and sell goods and services. It operates in various countries, including India, where it is one of the most widely used platforms for buying and selling used items..

Why Redesign:

Aesthetic-Usability Effect: A well-designed interface that is both visually pleasing and easy to use can enhance user satisfaction and engagement.

Fitts' Law: Larger targets, especially for primary actions, can reduce the time it takes for users to interact with them.

Hick's Law: Organizing options into meaningful groups can help users make quicker decisions.

Jakob's Law: A consistent navigation structure helps users find what they need quickly and efficiently.

Law of Prägnanz: A minimalist design approach can reduce cognitive load and improve focus.