BNI JODHPUR, UMAID | Social Media Design, Print Design
SEPTEMBER 2024
CATEGORY: Social Media Design, Print Design
PROJECT TYPE: Freelance Design Project
CO-DESIGNER: Muskan Nahata
CLIENT: BNI Jodhpur, Umaid
IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET
THE BRAND:
BNI (Business Network International) was a global business referral organization that helped members grow their businesses by connecting them with other professionals. The social media revamp for Business Network International | Umaid Chapter aimed to increase focus on enhancing brand visibility, fostering member engagement, and promoting collaboration through a refreshed, user-friendly design across all platforms.
THE DESIGN:
The proposed social media redesign for BNI Jodhpur, Umaid reflected the core values of Givers Gain, Trust, Collaboration, and Professional Growth while enhancing user engagement and brand consistency. The design featured a clean, modern aesthetic that balanced professionalism with approachability, appealing to both established business owners and aspiring entrepreneurs. Visual elements, including an updated color scheme and typography, aligned with BNI’s global identity and resonated with Jodhpur’s dynamic business environment. The content focused on member success stories, collaborative networking, and the power of referrals, creating a cohesive and inspiring experience that fostered deeper connections.
The redesign prioritized intuitive navigation and mobile-first principles, ensuring easy access to valuable content and seamless community engagement. Interactive features, such as member spotlights and regional event promotions, encouraged participation. The content strategy emphasized education, empowerment, and trust, helping members share experiences, expand networks, and amplify their business potential.
