About

Cloud Mark visual identity is a sophisticated and modern design project that merges minimalism with a vibrant yet balanced color scheme to create a strong and memorable brand presence.

Typography

The visual identity features the Glacial Indifference font, a clean and contemporary sans-serif typeface. Its geometric precision and minimal style convey a sense of approachability and professionalism, ensuring the brand's message is communicated effectively and stylishly.

Color Palette

#FFF7C2 (Light Yellow): Represents warmth and optimism.

#FFD518 (Bright Yellow): Reflects energy, creativity, and confidence.

#FFE156 (Golden Yellow): Evokes a sense of sophistication and reliability.

#FFF09A (Pale Yellow): Adds a soft, welcoming tone.

#FFFCE8 (Soft Cream): Conveys simplicity and elegance.

#111111 (Deep Black): Provides contrast and boldness, emphasizing clarity and focus.

Concept and Execution

Concept and Execution

The combination of bright yellows and soft creams paired with the grounding black ensures a harmonious balance of vibrancy and professionalism. This palette, combined with the geometric elegance of the Glacial Indifference font, establishes a clear and consistent brand aesthetic.

Brand Personality

Cloud Mark embodies innovation, trust, and a forward-thinking approach. The design appeals to audiences seeking a brand that is both visually impactful and emotionally resonant, reflecting creativity and precision in every detail.