Elowen Branding

Elowen is a sustainable beauty brand rooted in the purity and resilience of nature, offering a luxurious yet eco-conscious experience. Inspired by its Cornish name meaning "elm tree," Elowen blends elegance and earthiness through thoughtfully crafted, 100% plastic-free packaging and clean, vegan, and cruelty-free formulas. With a commitment to sustainability, every element—from allergen-free, gentle ingredients to recyclable materials—is designed to nurture both skin and planet. The brand’s identity reflects this harmony, featuring natural tones, refined typography, and minimalistic design, embodying beauty that is as kind to the Earth as it is to you.