SuperHi Platform and Marketing Site Redesign

As a Senior Software Engineer at SuperHi, I played a pivotal role in the technical execution of our marketing site and platform redesign during a major rebranding initiative that affected over 50,000 users worldwide.

In my capacity, I was tasked with elevating the front-end to meet new design specifications, ensuring the website was not only functional but also responsive and imbued with the charm and delight characteristic of SuperHi. As we transitioned to the latest version of Next.js, I led the effort to integrate separate domains for previously standalone SuperHi Plus courses, creating a more cohesive user experience. This move also allowed us to incorporate React Server Components into our workflow, streamlining operations and enhancing performance.

Additionally, I took on the challenge of redesigning key components of our content pipeline and authentication and authorization systems. These efforts were critical in maintaining the integrity and security of user interactions on our platform.

The redesign was a resounding success, marked by a 22% increase in conversion rates and a 209% growth in our customer base post-launch. The project also gained industry-wide recognition, featuring on platforms like Site Inspire, Godly, and Awwwards, highlighting our commitment to maintaining high standards in web development.

Credits

Panna Nyeste — Art Direction & Design

Floor Banga — Copywriting

Milo Targett — Mascot animation

Rik Lomas, Ryan Smith — Engineering