Graphic design | Identity | A brand of care cosmetics
About the brand
"ma'ema'e" (or "mae-mae") is a cosmetics brand created to make skincare accessible, effective, and aesthetically pleasing. The brand specializes in developing products for women with problematic skin, taking into accountthe individual needsof every skin type.
Its missionis to provide high-quality cosmetics that are not a luxury but become a partof an everyday self-care ritual.Brand Mission: to help women feel cared for, confident, and happy, regardlessof their skin condition.
The idea behind the "ma'ema'e" (or "mae-mae") logo was inspired by the brand's core value — purity and care for women's skin. The name "ma'ema'e," which translates from Hawaiian as "clean," became the foundation of a concept that emphasizes the brand's mission: to help women maintain clean and healthy skin, even in a modern urban environment.
The logo reflects a harmonious combination of simplicity and depth. The use of symmetry in the fonts symbolizes balance and purity.
The double use of the word "mae" in the logo acts as two mirrors reflecting each other, creating an image of unity and attention to detail.This logo design also addresses the issues of the modern world: polluted air, dust, vehicle exhaust — and offers a solution through the brand's cosmetic products that help protect the skin from these external factors. The logo embodies this care, becoming a perfect representation of the purity that the brand aims to bring to every woman.
