Kicking Lotus website redesign Dia Benatia

In the redesign of the Kicking Lotus website, I focused on crafting a fresh, inviting design that offers users an effortless and immersive experience. Understanding the unique value Kicking Lotus provides as a network of in-home massage therapists, I prioritized usability and simplicity, ensuring every part of the site reflects a welcoming and professional tone. Key sections, such as the booking system and therapist profiles, have been made more intuitive, helping users navigate directly to the services they need. This streamlined design significantly reduces friction in the user journey, making it easier for clients to access information, book services, and connect with therapists in a way that feels seamless.

To enhance the brand’s visual appeal, I worked meticulously on color choices and typography, blending them to mirror Kicking Lotus’s relaxing, natural, and professional feel. The new color palette is warm yet refreshing, with hues that convey calmness and trustworthiness, aligning perfectly with the wellness sector. Typography is clean and modern, with font selections that are both highly readable and aesthetically aligned with the brand’s holistic approach. These choices elevate the visual impact and brand personality, creating an experience that feels both elevated and approachable for clients across the greater Montreal and Quebec City areas.