SaaS Subscription Platform for Cradletop 👶🛒
Hey-hey! 😊
I’m excited to share my journey designing a SaaS subscription platform for Cradletop, a leading children’s shopping service.
The goal was to create a platform that’s both delightful and highly functional, tailored to the specific needs of parents and their little ones. 🚀
Design Approach:
UX Research First: I started with in-depth UX research to understand parents’ shopping behavior, priorities, and decision-making processes.
User-Friendly Experience: I focused on creating a clean, intuitive, and emotionally engaging platform that simplifies the shopping experience while making it enjoyable.
Seamless Subscription Management: The interface allows users to browse, subscribe, and manage orderseffortlessly, reducing friction at every touchpoint.
The result? A warm, parent-centric design that balances functionality with a human touch — making shopping for kids’ essentials easier and more enjoyable! 🎉👨👩👧👦
