Bedazzling look of an English Language Center

Already the 'Due at Midnight' name smells full of "carefree", "youth" and "vibrant energy".

So I have to do justice to it's name and make its visuals just as stunning as the name. 

Thus, the corporate brand is able to carry the legacy and the playful touch of its main product, giving value and inspiring solid guidelines for the creation of new brands which will deliver strong value to the company's ecosystem.

Client's Goal:

The client's objective for the "Due at Midnight" project was to establish a visually captivating and vibrant brand identity for their language center that would resonate with the themes of youthfulness, carefreeness, and vibrant energy associated with the name

My Contribution:

In this project, I had the unique opportunity to exercise full creative control and decision-making. I meticulously crafted a corporate brand that seamlessly blended the legacy and playful essence of the language center's main product.

Project Success:

The project achieved success by translating the carefree and energetic spirit of "Due at Midnight" into visually stunning and cohesive brand visuals. The corporate brand not only embodies the essence of the language center but also serves as a foundation for future brands within the company's ecosystem, reinforcing a strong and unified visual identity.