Set The Scene

Set the Scene was a passion project that allowed us to celebrate the performing arts organizations in Louisville. We wanted to create a brand awareness campaign that was engaging and fun, especially for a younger audience. Our approach involved hand-illustrating a scene that depicted larger-than-life representations of Louisville’s major performing arts groups—the Louisville Orchestra, Louisville Ballet, The Louisville Actors Theater, and Kentucky Opera—using iconic elements of the Louisville skyline in a playful and imaginative way.