Lekker Wines – Visual Identity

Our new Client, Lekker Wines came to us this summer (2024) after randomly picking up one of our HDC flyers a few years ago. Karol-Ann kept our flyer, used it as a bookmark and waited until she felt the it was right time to evolve and improve the visual identity for this young, confident independent wine merchant business. The call was made and Hand Drawn Creative got straight to work. We took their existing logotype and corporate, added a little flair and worked together on the snappy new company strapline. The next step was to create a signature hero (heroine) character illustration to act as the new brand mascot. The Lekker Lady is based on the company founder Karol Ann, with her distinctive long blonde hair and love and extensive knowledge of quality wines. We added yet more value to the refreshed corporate identity by creating a full suite of illustrated branded assets and icons to use throughout the Lekker Wines website, social media and printed media for years to come.