Panda Express x Hot Ones - Blazing Bourbon Chicken

I’m honored and excited to share the official work I created for the return of the Hot Ones x Panda Express collaboration: "Blazing Bourbon Chicken", a flavorful dish with a sweet and spicy sauce.

In 2023 Hot Ones and Panda Express launched a limited time only dish locally, combining Panda Express signature American Chinese food with a new sauce of the YouTube hit show Hot Ones. For this campaign I was asked to design a neon Key Visual of the Panda Express logo as well as neon typography.

In 2024 this dish returned nationally on the Panda Express Menu. To prepare the launch of this new campaign I was commissioned to design a updated Neon version of the Panda Express logo, as well as all neon Typography and 3 Key Visuals. 

Alongside a national launch of the campaign, a new commercial has been released as well as a Panda Rewards game and countless online promotion to celebrate the return of this special dish.

I'm very grateful to have been working closely with the Panda Express team yet again on another dream project and want to thank everyone involved!

Full Project

www.jeffreydirkse.com/panda-express-bbc