Cris at Home - Custom Gatronomy

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Naming, logo, photography and brand ton of voice for the course Cris em Casa, the new project from Chef Cristiane Ribeiro.

The courses are particular and unique, held at student's home, created exclusively for him/her, to fulfill his/her needs. That's why it is called Custom Gastronomy. The content is defined together with the student, resulting on a menu. He/She will be able to learn how to cook the plates he chose, and also: kitchen techniques, use of spices, handling and recycling of food and more. All this according to the needs and possibilities of the student.

"Cris em Casa" (Cris at Home) is an objective and short name, that sounds good in portuguese.

The logo is a gestual lettering, what makes it more human and creates proximity. The typography curves represents a "cloud" of flavors and its power of involving people.