Pax8 + Adobe Launch Campaign (2023)

As the lead designer for Pax8 + Adobe EMEA launch campaign, my focus was on visual storytelling and bringing a fun, artistic vibe to the tech space. Collaborating with different teams, we brainstormed creative ideas to make the partnership between Pax8 and Adobe feel fresh and engaging. The campaign’s visuals were all about telling a story that highlighted the unique synergy between Pax8 and Adobe, while breaking the mold of typical tech imagery. I also had the opportunity to art direct the graphics and animations, working with the animation team to add dynamic elements that made the campaign feel alive. One of the most enjoyable parts was incorporating the Lisa Frank-style art, adding a playful, nostalgic touch that brought an unexpected burst of energy to the tech space. The whole experience was a great way to push the boundaries of tech visuals and make the campaign stand out.