Pax8 Global Brand Campaign (2022)

As lead designer for Pax8's 2022 Global Brand Campaign, I collaborated across departments to craft a cohesive and engaging visual experience. This included brainstorming fresh ideas to connect with our target audience and creating a full suite of campaign assets, including the landing page UI. I also worked closely with the animation team, assisting in the art direction for visuals and animations to integrate dynamic elements that amplified the campaign’s impact. This cross-functional approach brought the brand to life in a vibrant and memorable way.