Goldust Spa • Brand Design

About the Brand

Nestled in the heart of Canggu, Bali, and open since 2009, Goldust is a one-of-a-kind relaxation oasis, setting the standard for a soul-nurturing experience. Stepping into Goldust means stepping into a world where worries and stresses are left at the door, replaced by indulgent treatments in a serene, calming space. Whether celebrating a glamorous spa party, sharing a romantic package for two, or simply enjoying a nourishing massage, Goldust takes pride in delivering an unforgettable relaxation experience, ensuring each guest leaves feeling like gold.

The Logo

The sleek, clean customized type and softly curved letters add a delicate touch. The joining of the “S” + “T” enhances the logo’s fluidity and reflects Goldust’s commitment to providing a seamless, uninterrupted spa experience. The use of a capital “G” was a strategic choice to highlight the “G” for “Gold. This emphasis ties in with their tagline, “Feel like Gold,” reinforcing the luxurious experience Goldust strives to offer.

The Color Palette

Using soft, warm tones, we wanted to create a sense of calm and indulgence that envelops you effortlessly. Each color is intended to evoke a feeling of relaxation and luxury, much like sinking into a plush armchair after a long day. With these colors, guests will feel immersed in an atmosphere that soothes the soul and rejuvenates the spirit, ensuring that every moment is a luxurious spa experience.

The Typography

The typography needed to embody a perfect blend of luxury, warmth, and elegance. After thorough consideration, in collaboration with their team, we opted for a serif primary typeface to complement the spa's interior, logo, and color palette, alongside a sans-serif secondary typeface. We chose Pangaia for its raw, gentle curves, which harmonize perfectly with the colors and logo. For the secondary type, we selected Open Sans for its simple, standard sans-serif style, ensuring easy readability without overwhelming the design.

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