Enhancing the reseller experience: design study for O Boticário'
I recently worked on a design study to enhance the user experience of O Boticário's reseller app. The goal was to create a more functional and visually appealing interface tailored to the needs of resellers who use the app daily to manage their sales cycles and explore product catalogs. The splash screen was designed to reflect the essence of the brand, showcasing its fragrance universe and immediately connecting resellers with the products. On the home screen, I reorganized key elements to improve clarity and usability, highlighting essential information such as the current sales cycle, order delivery options, and promotions. The focus was to streamline access to core features and make the app more intuitive.
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