Happy Friday!

If you’d told me when I left University I’d be designing websites when I’m older, I’d have been pretty surprised. I didn’t have a clue about marketing, or how much design can play a vital role in bringing success to businesses.

However moving from industrial design and retouching into digital design has been a rewarding challenge and a natural progression - with past experience helping to soften the learning curve.

The similarities in skills required are unbelievably similar; the need to understand people, composition, user flows, motion, tension, colour balance, depth, brand identity. The list goes on, and it all applies.

But the most satisfying thing is seeing the almost immediate impact that a purposeful, engaging design can have on a business; on real people. I’ll probably share a few more insights into that impact in future posts, but for now here’s 60 seconds of some of my favourite details from recent years that I’ve loved to help create.

Massive thanks to reech.agency for entrusting me with some of the projects shown here.