Georgetown Barbershop & Massage Spa — Brand Identity

This project focused on creating a minimal, professional identity for Georgetown Barbershop and Massage Spa. The aim was to deliver a simple yet effective design that aligns with the client’s vision and is easy to implement across various applications.

Inspired by the classic barber’s pole, the design incorporates its timeless helical stripes. This nod to tradition ensures the brand is instantly recognizable while maintaining a clean and modern aesthetic.

The minimal logo is complemented by a thoughtful combination of fonts and colors to achieve a balanced and professional look:

• Typography: Raleway, a clean sans-serif font, conveys modernity, while Playfair Display, a classic serif, adds elegance and tradition.

• Colors: The red, white, and blue palette mirrors the barber’s pole, combining passion, cleanliness, and trust to create a warm and inviting atmosphere.

The result is a simple yet striking identity that reflects tradition, professionalism, and the client’s unique vision. It’s a timeless solution that brings together minimal design and thoughtful details.