Sproove Coffee Visual Identity

Espresso, Energy, and Groove

Through a unique narrative, dynamic visuals, and experiential engagement, Sproove is set to become a beloved coffee brand that’s more than just about coffee—it’s a lifestyle that invites everyone to sip, savor, and “Sproove.” This carefully crafted brand identity positions Sproove to not only thrive in the competitive coffee industry but also create a memorable and shareable experience

This project showcases the full brand development — from visual identity to merchandise, and creative storytelling — that transforms a simple coffee shop into a creative hub and lifestyle brand.

Visit our Behance page to view the full project!