Case Study

Use Case URL : https://shorturl.at/M5eFq

Project Overview

Dineout is an innovative app that empowers restaurant owners to enhance customer experiences by offering exceptional food quality, personalized service, a welcoming ambiance, and engaging events, helping them build loyalty and become the top dining choice.

User Research

Billing Experience:

60% of customers disliked waiting for the bill, especially during peak times.

Order Customization:

70% of customers value the ability to customize dishes but find it awkward to communicate their preferences with servers during busy hours.

Waiting Time:

Waiting for a server to take orders is frustrating, especially during busy times.

Leftover Packing:

50% felt uncomfortable asking staff to pack leftovers, worrying it might be perceived negatively.

Additional Services:

40% of tourists showed interest in nearby hotel booking or tourist information while dining.

Problem

Restaurants face challenges in providing seamless customization, efficient billing, leftover packing, and additional services, while long wait times for ordering food, language barriers, customer hesitation, and staff overwhelm during busy hours exacerbate communication and operational inefficiencies.

Solution

Install a dedicated tablet on each table, allowing customers to place their orders in their preferred language. This feature includes customization options to minimize miscommunication during ordering. The system ensures a seamless dining experience by eliminating interruptions, enabling customers to enjoy their time. It also allows them to pay the bill at their convenience without waiting for assistance. Additionally, an option to request food parceling is available, saving the customer's time and ensuring they receive exactly what they expect.

Offering options to book hotels and explore nearby tourist destinations can enhance the customer experience, particularly for foreign or out-of-town visitors. This feature enables customers to plan their next move, potentially with hotel booking offers, all while dining. It not only helps customers make informed decisions during their meal but also boosts the restaurant's business by providing added value beyond food service.