Queensgate

With bright colours and fresh models changed out season by season, there's always something new at the mall.

Single-minded, recognisable and eye-catching, viewers are invited to look through a window to see the peak of fashion for the coming season. Stride Property Group owns Queensgate Shopping Centre in Lower Hutt, and Chartwell in Hamilton. By utilising the same arched frame and headline for both centres, we build brand equity and recognition in both cities.

Completed at Foundry Creative with Stephen Legg. Autumn season is concept only.

Creative direction

Graphic design

Photographic retouching