Bold, monolithic, and abstract shapes in motion ⁂ Storytel
Although the monolithic shapes are the most visible elements of the visual identity, we applied the same expressiveness to other core elements—like the logo, transitions, and typography—but in a more subtle way. Through expressive shape morphing, the movements gradually resolve into the final form—whether it's the logo or a layout frame. The typography animations are designed to enhance storytelling, unfolding word by word like the flickering of a fire. This approach adds character even to simple text and graphic elements, ensuring the entire identity feels cohesive and vibrant.
Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Illustration Andrea Vago + Motion Design Valerio Di Mario, Dave Cubitt, Miguel D’Errico, Matteo Ruffinengo, Riccardo Chiara + Producer Daniel Ceballos + Portfolio Case Study Giovanna Crise — and for the Storytel team: Head of Design Lena Hammes + Brand Design Lead Minda Jalling + Product Design Lead Coraline Janvier + Creative Lead Jay Quirke + Performance Marketing Designer Nina Doljak