All—comprehensive identity for Storytel

We crafted the new illustration and motion identity for Storytel, a global leader in the audiobook space, featuring bold, monolithic, and abstract shapes.

This visual language is truly ownable and distinctive, designed to work seamlessly across a wide variety of applications. Whether it's in-product elements, marketing campaigns, or internal communications, the system adapts effortlessly while maintaining its unique identity. What makes it even more special is how it was developed in close collaboration with the Storytel team. Together, we created a flexible and scalable system that not only reflects the brand's personality but also empowers Storytel to take ownership of their visual identity, ensuring long-term consistency and creative freedom.

https://illo.tv/storytel-visual-identity

Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Illustration Andrea Vago + Motion Design Valerio Di Mario, Dave Cubitt, Miguel D’Errico, Matteo Ruffinengo, Riccardo Chiara + Producer Daniel Ceballos + Portfolio Case Study Giovanna Crise — and for the Storytel team: Head of Design Lena Hammes + Brand Design Lead Minda Jalling + Product Design Lead Coraline Janvier + Creative Lead Jay Quirke + Performance Marketing Designer Nina Doljak