Storytel — Visual identity

We crafted the new illustration and motion identity for Storytel, a global leader in the audiobook space, featuring bold, monolithic, and abstract shapes.

Storytel’s orange flame logo is a cue to the origins of storytelling—people gathered around a campfire to share tales. As a global leader in the audiobook space, Storytel needed a bold new illustration and motion language to enhance their rebranding and unite their growing international presence. When they approached us, we were excited to create something as timeless as the storytelling tradition itself. We developed an illustration system that allows their teams to assemble visuals for any purpose, adaptable for both product and marketing materials.

The new illustrations enhance the user experience by creating a consistent, vibrant, and engaging environment that complements book covers with a unique aesthetic. The challenge was to design a system flexible enough to span diverse themes—from light comedies to intense historical narratives—while expressing abstract concepts like 'subscription' and 'story.' We focused on Storytel’s core values: inspirational, personal, and uncomplicated. Our solution: abstract shapes that encourage open interpretation, guiding users through the app and setting distinct moods.

More on https://illo.tv/storytel-visual-identity

Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Illustration Andrea Vago + Motion Design Valerio Di Mario, Dave Cubitt, Miguel D’Errico, Matteo Ruffinengo, Riccardo Chiara + Producer Daniel Ceballos + Portfolio Case Study Giovanna Crise — and for the Storytel team: Head of Design Lena Hammes + Brand Design Lead Minda Jalling + Product Design Lead Coraline Janvier + Creative Lead Jay Quirke + Performance Marketing Designer Nina Doljak