Hyundai Rebrand Mockup | Design Room
Hyundai introduced themselves to the world as an inexpensive automotive option.
Over the years the company has evolved into a true contender in today's automotive world and an automotive design powerhouse, but not everyone sees this.
Why?
When we were younger, many of us were taught that anything marked with the Hyundai logo was of inferior quality and ultimately unsafe, a sentiment that is still very prevalent today.
While the company may have evolved many people's perceptions have not.
Hyundai can change this perception. How?
By changing their Branding especially their Logo.
More than just a car company?
Part of the reason Hyundai is able to produce products for less is because they operate more of the supply chain than just production of the vehicles which keeps cost lower.
The idea of this logo is to help bring all of the divisions of Hyundai together in a cohesive unified fashion to strengthen the brand as a whole.
What is Hyundai Hope?
Quote from Hyundai Hopes website.
"Hyundai Hope is a corporate social responsibility initiative from Hyundai Motor North America, committed to the principal of Progress for Humanity and the goal of improving the wellbeing of society. Hyundai Hope dedicates time and supplies resources to nonprofit organizations that support the health and safety of individuals and foster positive growth in communities.".
