Finora: One tap simplifying banking - Brand Identity
BRAND OVERVIEW
Finora is the future of digital payments. Whether you’re paying for your morning coffee or managing business deals, Finora’s got your back with a tap. Using NFC technology, it makes transactions as quick as a swipe and as smooth as a breeze. No more fumbling for cash or waiting in line just tap, pay, and move on with your day.
In this design project, we focused on crafting an identity that embodies the spirit of Finora while remaining true to their mission. We recognize that Finora is not merely a digital payments application; it represents the ambition and trust that Finora aims to deliver, reflecting a modern solution for convenience and reliability across all payment methods.
Our objective is to realize Finora’s vision by creating a strong brand and brand identity that resonates with contemporary trust in the ever-evolving world of payment methods.
OUR STRATEGY
We recognize that Finora's mission is to create a breakthrough in habits amidst existing practices by fostering trust and ease in payment processes. This serves as the foundation for developing a new brand identity that seamlessly integrates into every aspect of the brand—from the logo and color palette to graphic elements.
We designed a dynamic logo featuring bold typography with rounded shapes. The letter "O" symbolizes overlapping waves, coins, and shell, representing a new disruption as well as a method for digital payments through the imagery of coins and waves.
