Life Pass

The last time a pass of this magnitude was offered was over a decade ago, so needless to say we needed to come up with something spectacular. With a Life Pass, you can create a mountain of memorable moments.

We needed to convince people why a Life Pass was worth investing in. The answer was obvious — because a Life Pass would guarantee you a mountain of moments, and a lifetime of laughter. Inspired by the reflections in skiers’ goggles, a bright, eye-catching colour scheme was combined and specially-commissioned imagery. This genuine photography centres around the intimate moments we share with friends and family on our great maunga. With our help, RAL smashed their estimated sales — that's gotta count for something!

Completed at Good Graphic Design with Ash Stephens.

Creative direction

Front-end web design

Photographic art direction

Graphic design