Kāinga Ora

Meaning ‘Wellbeing through places and communities’, Kāinga Ora strives to ensure Kiwis from all walks of life have a safe, happy and healthy home to call their own.

A new organisation with the same values. In October 2019, Housing New Zealand, HLC and Kiwibuild came together to form one organisation: Kāinga Ora – Homes and Communities. This new identity had to work hard to feel trustworthy and enterprising, but still collaborative, caring and community-focussed. This began with the logo icon – four houses formed into one flower-like pattern. The space in the middle is a shared, communal space, and the green tones imply sustainability and growth. The rest of the identity is a combination of whites, greens and pinks, creating a fresh and engaging suite of collateral. And what identity would be complete without custom iconography?

Completed at Insight Creative with Brian Slade and Edwin Hooper. 

Creative direction

Brand identity

Graphic design