Strategic Notebook

Sparking the imagination – it can mean something different to everyone. For me it means bright, bold colours, mixed with confusing and provocative imagery. Memories of a time when we were children, and being creative was a given in everyday life.

Each year Insight Creative creates a notebook that staff and key clients can use throughout the year. As well as a creative showcase, it also keeps our five values front of mind. Because the agency is made up of so many different professionals, some not considered strictly ‘creative’, I wanted to make it clear that everyone is creative. Enough of these toxic myths!

Users can add their own touch to each and every part of this notebook, and no activity has one correct answer – it’s all about being original. The note-pages are broken up with brightly coloured fold-outs with peepholes, stickers, foil and even an augmented reality experience.  Talk about next level!

Completed at Insight Creative with Brian Slade and Edwin Hooper. 

Creative direction

Graphic design