Norwood

Customise your tractor in time for spring. At Norwood you can have your machine, your way.

With a seven month lead-time for machine customisation, it’s important for farmers to think about their needs well in advance! Making the customisation message clear, and visually impactful was important to Norwood, as many farmers would be investing a lot for this unique service. A custom illustration was created, based on plastic model kits from yesteryear. This was intended to inspire nostalgia for some of Norwood’s older customers, and also to create impact with simple, intriguing shapes and colours. No matter your age, this visual immediately communicates that you are in control – you make the machine.

Completed at Foundry Creative with Stephen Legg. 

Creative direction

Illustration

Graphic design