Meet Nellie

Through our custom augmented reality experience Nellie moves, breathes, winks and even gets sucked into a big black hole while we watch on amazement.

Allow me to introduce you to Nellie, Insight Creative’s resident spacewoman. Although she is bold and larger-than-life on the office wall, she is altogether quite static until an iPad is raised.

Sparking our clients imagination is the name of the game – opening client’s minds to the possibility of this new digital medium. Through this showpiece we exhibit a variety of different AR styles, from video to games 2D & 3D animation, all revolving around the circular frame of the trigger. Feed a bunny rabbit, open a can of mysteries, see how fast you can pop a series of bubbles, or even electrocute our friend Nellie! There’s an adventure for everyone.

Completed at Insight Creative with Brian Slade and Edwin Hooper. 

Art direction

Storyboarding

Graphic design