Conceição Beer

Conceição is a small regional craft beer industry. At the inception of the business, we collaborated to conceptualize and design the identity and labels for their very first product lineup.

At the owner’s request to depict Conceição as a Germanic muse, we designed the logo as a stamp using a vernacular, scratchboard-inspired aesthetic. This approach simplified branding by allowing versatile applications and lowering print production costs through easy overlaying on various materials.

For the label series, we chose a consistent layout with a central space for illustrations. The wide surface of the 600ml and 1000ml bottles provided ample room to showcase these designs.

We named six products, drawing inspiration from historically significant people, places and events tied to the brand’s regional origins. Each name was transformed into handcrafted lettering, enriched with colors and elements reflecting its meaning and context.