Protein Chips

Herbalife, 2021

Creative Lead | Product Promotion Design | Video Animation | Social Media | Graphic Design

As the creative lead for a highly anticipated product launch, I crafted a playful and quirky campaign to showcase the unique qualities of this new offering, setting it apart from the company’s previous products. To elevate the campaign, I introduced video animation as a fresh medium for promoting the product on social media—a first for the brand. I conceptualized the campaign, developed storyboards for all animations, and created an initial video animation for approval. Additionally, I designed all supporting assets across social media, digital, and print. The campaign's success led to a complete sell-out of the product within its first week on the market, and the animated approach has since become a staple for future brand campaigns.