Cáceres

2015

Branding | Visual identity | Merchandising | Graphic Design

I developed a fresh and modern brand identity for the city of Cáceres' merchandising line, aimed at attracting young tourists, including couples and families with an interest in culture and historical landmarks. Drawing inspiration from the city's rich history, cultural heritage, and renowned gastronomy, I incorporated a distinctive stencil style, which references rupestrian cave paintings found in one of the city’s earliest settlements. These ancient paintings, featuring hand stencils (without the pinky finger), were creatively reinterpreted in the design.

The branding highlights Cáceres' key attractions by featuring icons representing the 8 most iconic buildings of the city's historical architecture, 4 major cultural elements, and 4 of the region’s signature gastronomical products. This approach connects modern design sensibilities with the city's deep historical roots, creating a visually appealing identity that resonates with tourists while preserving Cáceres' unique identity.