Hotel VIA is a conceptual project inspired by its name, derived from its location on Viamonte Street. The branding takes cues from the hotel's historical essence while incorporating modernized lines to reflect a contemporary twist.

The design features smooth shapes to evoke a sense of calm and relaxation, complemented by a triangular form that symbolizes direction and movement, guiding guests through an elegant journey.

The color palette is anchored in a refined shade of red, chosen to convey sophistication and elegance. This color is applied with care to maintain a relaxing atmosphere and avoid overly energetic tones.

*This project is a work in progress, and the application of the modal logo will be loaded soon.

First Logo and Variations

Thank you for watching the project!