Alpha Test e-Commerce

Alpha Test, a leading Italian brand in university test preparation, sought to upgrade its e-commerce website to serve students better.

The goal was to transform the brand's trusted reputation into a modern online experience. We drew inspiration from Alpha Test's educational materials—colours, shapes, layouts, and typography—to create a clean and user-friendly online store.

We revamped all UI elements, enhancing every interaction while maintaining a robust foundation for growth.

Check out the website: https://www.alphatest.it/

Our block page design approach enables scalable, flexible product pages, giving content creators the autonomy to adapt to diverse content needs.

We implemented swipeable thumbnail images on product cards, preventing the need for extra clicks and enhancing user engagement. Strategically placed cross-sell and upsell recommendations throughout the site personalized the user journey, increasing the average order value by 9%.

Check out the website: https://www.alphatest.it/