Martech Campaign Builder

Drag-and-Drop Editor or Build It Yourself

As a product designer, I set out to create a tool that empowers marketers to bring their ideas to life without barriers. The challenge was designing an intuitive platform that balances flexibility with ease of use—allowing users to build high-converting websites and campaigns without needing IT support.

I focused on creating a drag-and-drop editor that was not only simple to navigate but also powerful enough to support a wide range of customizable elements—like countdowns, coupons, and more. I spent time refining the user interface to ensure that marketers could quickly create, edit, and test campaigns at lightning speed.

One of the key decisions was building a flexible element library that could scale with users’ needs. It was important that the system adapt to various workflows, while keeping the design clean and intuitive. The result is a platform that combines creativity with efficiency, making it easier to launch and optimize campaigns faster than ever before.