Car Loan Management Platform: Car Loan Applications

A tool loan managers that simplifies car loan applications — from calculations to approvals and disbursements. It offers intuitive filtering, tailored loan programs, and transparent details, including insurance and extras.

The challenge: to streamline the process for loan managers. Collaborating with business analysts, I reduced required fields by 30%. I redesigned the interface, added personality with emojis, and rewrote texts based on The Elements of Style principles.

The results: the optimised interface boosted the Take Rate by 7%. Loans taken increased from 96 to 105 out of every 250 users. Aggressive support queries dropped by 35%, and total queries decreased by 11%. The product enabled 925,000 car purchases and set a new industry standard. Its design was so effective that competitors began copying it.